410gsm: Why Weight Matters

When you pick up our French terry hoodie, the first thing you notice is the weight. It's not a cheap poly blend. It's 410 grams per square meter of 100% pre-shrunk cotton.

That weight means the hoodie holds its shape after washing. It means it drapes correctly on the body. It means the fabric doesn't pill, thin out, or lose color after 20 washes.

Lightweight hoodies exist because they're cheaper to make. A 280gsm hoodie costs meaningfully less to produce than a 410gsm hoodie — the math is not complicated. When a brand charges $120 for a lightweight hoodie and calls it luxury, they're selling the label, not the material.

We built the heavier piece and priced it honestly. That's the product.